Product Photography Louisville, KY

People remember 80 percent of what they see and 20 percent of what they hear. While Steve Jobs stood on a stage to talk about his latest iPhone, he used a giant image projected on a screen behind him. In turn, Apple has sold over 1 billion iPhones to date.

Producing a beautiful, useful, or innovative product is not enough. Any successful business must market that product to the world in a way that makes everyone want it. When Starbucks is releasing their latest drink, they make sure a beautiful warm picture accompanies the coveted pumpkin spice latte.

Product photography is the reason we all crave an ice-cold Coke, or a warm pair of Uggs. It’s why you can taste a pizza commercial and smell Febreeze before you even open the bottle. Professional product photography is about capturing those intangible attributes of your product and putting them on display. From international mega-brands to DIY boutiques, the better stuff looks, the better it will sell. If you’re not investing in high quality professional product photography, you’re missing out on potential sales.

Effective Product Photography

Taking a stunning photo of a soda bottle, a watch, a pair of boots, or a hand tool and is a challenging field, but we’ve got good news: you’ve found the best in the business and we are ready to deliver what you’re looking for. Product photography is most often a product with a solid background, while advertising photography is more about a scene, a lifestyle, or a concept. Product photography is designed to convert browsers into buyers.

Online Shopping with (or without) Professional Product Photography

In a brick and mortar store, customers browse products, pick them up, turn them over, feel them in their hands before deciding to purchase or return them to the shelf. An online business must produce that exact same experience for your customers through a screen. Amateur product photos are easy to spot and make an online store look more like a hobby than a business. Professional product photographers have spent years working with light and angles to create images that show every feature, quality, texture, color, and craftsmanship. High quality images build confidence in your buyers while amateur photos can make you look inexperienced and unreliable.

Endless Benefits

Effective product photography can transform your business from a startup to a lifestyle brand all because of how your business is represented.

1. Send the message you want: The right picture can say exactly what you want to say with no words at all. That’s why 80% of advertising is images. When you have access to original photos that are customized to fit your business message, you can control the emotion, reaction, and impression you give to your customers.

2. Represent your brand: Custom product photography is essentially your brand ambassador. A good photo allows you to express what your brand is all about, showcase your products and telegraph your services in exactly the right way. High quality photos build confidence in consumers and strengthen your brand recognition through consistency. Stock photos, amateur snapshots, or a camera phone selfie might give you a picture, but are they a professional representation of your brand? Probably not.

3. Promote your business: Marketing is all about photography. It is the foundation of your website, social media, product packaging, billboards and print advertisements. Anyone can find a stock photo or a selfie, but professional product photography is what makes you stand out against the rest.

Commercial, Advertising and Product Photography

Commercial photography, advertising photography, and advertising photography are related, but separate fields. You may need one, the other, or all three. The main difference between them is focus and technique.

• Commercial photography involves photos of buildings, models, landscapes and merchandise, for promotional purposes. The styling and background are neutral and the photo shoot is dedicated to the product being photographed.
• Advertising photography is focused more on selling products, lifestyles, and concepts with more creative freedom than commercial photography. It often requires more editing, digital effects, layout, and innovation.
• Product photography is generally a single product on a solid background. These are the images you see when shopping online that are clean, crisp, and show the details of a product.

The Fusion Difference

Creating impactful imagery is what we do best. Yes, of course we have good equipment, but that’s not all it takes. At least 66% of your ad needs to be pictures in order for people to stop and take. That visual interest is what draws people in. Fusion Photography takes your product photography from good to jaw-dropping because we do things differently:

• We Are Obsessed. Photography isn’t just our day job. It’s what we eat, drink, sleep, and breath. Passion is what drives our obsession for perfect photos because we absolutely love what we do.
• We Are Prepared. Snapping the picture is the gold at the end of the rainbow. Before that comes days of hard work behind the scenes to ensure the setting, dressing, lighting, and scene is perfect before we even begin shooting.
• We are Proactive. We are experts at assessing any challenges that might come up and knowing what to expect. We start by asking all the right questions to get the best feel for you, your company, and your product to iron out project details.
• That certain something extra. Some work stands out and leaves you breathless. Some does not. We have that little extra gut instinct that takes from so-so, to stunning. This gut instinct is about seeing details others do not, it’s about using props, colors, and lighting to tell the viewer everything they need to know in a single glance.

Let’s get started.

We recommend starting each product photography project with a brief that outlines the details of the product, company, purpose, etc. This brief is key to keeping everyone on the same page. If you don’t have a brief developed by your marketing team, no problem! We can help create one with you. Our team is ready to help you from start to finish ensuring a quality product you can use online in websites, social media, or digital advertising as well as in print marketing materials company-wide. Give us a call today and let’s get started bringing your business to a whole new level.