Advertising Photography Louisville, KY

Do you remember the text on the bottom of the last billboard you saw? Probably not.

Do you remember the fine print on your favorite commercials? I doubt it.

Advertising is about images, not words. Advertising photography is about putting a product on display in a way that impacts the people who see it. It’s about showing what the product represents, not talking about it. A good advertisement shows who you are, what you do, and why it’s important. The best advertisement is one that people actually look at.

A Photo Is Worth 1000 Sales

Advertising photography is a creative process, it’s about selling lifestyles, concepts, and ideas, not just products. The images in an advertisement are what draws people in and determine whether or not people remember the product, study the advertisement, or keep walking past without a second look. The best advertising photographer understands how to interpret and use art, color, light, and presentation, to present products in an engaging light that captures an audience with one glance. The most effective photographs should not only cause consumers to notice an advertisement, but they should motivate consumers to buy.

Do I Really Need Professional Advertising Photography?  

Would you perform your own root canal or appendectomy? Some things are best left to the professionals. Nice camera equipment doesn’t make someone a photographer any more than copper pots makes someone a chef.   When you invest in photography, you’re buying more than photos. You’re purchasing services, support, vision, and experience.

Services: The actual images are the pot of gold at the end of the rainbow. But a good photographer provides professional services every step of the way. They serve as a consultant and a member of the collaborative team. They also provide practical services like bringing in props, settings, and lights for you to get the perfect shot.

Support: This is the “boring” stuff that is critically important like legal jargon and insurance liability. A professional photographer supports your company and protects you against things like property release, model contracts, image licensing, and insurance coverage for themselves but also to protect you and your business.

Vision: A good photographer “sees” the image before taking it. They understand the big picture, and understand how things like light, angles, and equipment work together. They know what they need to create the vision you’re looking for. They have a plan B ready for alternate weather, and they can manipulate certain elements in ways you never thought possible.

Experience: We’ve been there, we’ve done that. We are out there every day dealing with different environments, challenges, and situations that give us an arsenal of experiences to deal with whatever comes our way. We have the ability to help you solve problems rather than create them.

Commercial, Advertising and Product Photography

Commercial photography, advertising photography, and advertising photography are related, but separate fields. You may need one, the other, or all three. The main difference between them is focus and technique.

• Commercial photography involves photos of buildings, models, landscapes and merchandise, for promotional purposes. The styling and background are neutral and the photo shoot is dedicated to the product being photographed.
• Advertising photography is focused more on selling products, lifestyles, and concepts with more creative freedom than commercial photography. It often requires more editing, digital effects, layout, and innovation.
• Product photography is generally a single product on a solid background. These are the images you see when shopping online that are clean, crisp, and show the details of a product.

Compare Your Options

Everyone has instant access to a camera on their phone, but even the most advanced iPhone technology can’t compare to a professional image. If you want to send a professional vibe to your business, it’s worth it to go the extra mile with your photography.

Stock images are another popular choice, but you get what you pay for. Stock photography is not specific to your business, and you risk another company using the exact same image for their business. In addition, stock photos may charge for “one time rights” each and every time you use that shot. Those fees can add up quickly.

Professional photography gives you the high-quality images you need, with the originality that you want. The best part is that no one else will have your photos, they are unique to you and your business and only you will have access to use them as you wish.

Let’s Get Started

If you’re ready to generate more sales, gain a following, strengthen your brand, and build a successful business, let’s amp up your advertising with professional photography.

1. Have a Message: Every ad needs a clear message. The best messages say something more than “buy this,” but keep it simple, clear, and concise.
2. Brainstorm: Once you have your message, compile a team to brainstorm how to deliver that message to your audience. Professional advertising photographers can be an invaluable member of the brainstorming team alongside key members of your marketing and sales staff to create a vision.
3. Consult: Once you have several ideas or possibilities, it’s time to consult with the photographer and the key decision makers to narrow down the options and decide on a direction. This is where the advice of a photographer is key to exploring options and providing insight as to what will work best for your message.
4. The Photo Shoot: Now the fun part begins. Our professional advertising photographers take care of the hard stuff so you can sit back and watch the magic happen. We help with props, models, lighting, setting, and anything else to create the vision and message we’re going for.
5. Edits and Proofing: While the photo shoot is the fun part, this is what separates the professionals from the rest. Our editing software allows us to clean, tweak, and manipulate photos to make your message crystal clear.

Creating effective advertising is what we love. With years of experience, we bring the knowledge, technical ability, and creative vision to deliver your message flawlessly. We absolutely love what we do and it shows, give us a call today to get started!