Conference photography isn’t just about taking pictures, it’s about tells a story of your company, your accomplishments, your team, and your future. Documenting important company conferences through professional photography shows your customers and employees the value that you put into your business. It is a professional effort that shows you are proud of your team and gives clients a sense of security and members a sense of belonging.
What Is Your Picture Worth?
Everywhere we look we are inundated with scrolls and scrolls of images. From television and newspaper to Facebook, Instagram, Pinterest, and Snapchat, we soak up images almost instantaneously throughout the day. Each image we see tells a story, sells a product, or builds a company.
Your photos can make a big impact in the future of your company. Oftentimes your website or social media page is the first impression to most buyers, customers, and clients, which means photos on these pages can make or break a sale before you even realize it.
In today’s world, followers = revenue, which means if you can make an impact online, it can fundamentally change your bottom line. Professional photos attract new clients by showing them a cohesive appearance of beautiful products, friendly staff, and a company that actually cares, which instantly makes you more attractive than the competition.
The Difference in Effective Conference Photography
Photographers who have the unique skill set in corporate photography create photos that are not just snapshots, nor are they overly glamorous. They are not always posed, rarely have props, but they carry significant meaning to send a specific message. Without professional hair and makeup teams, corporate photographers must have the talent add meaning, value, and context to your event with only their lens and keen eye for detail. Conference photography creates images that document your company history and feed your social media profiles in a way that nothing else can.
Effectively Using Event Photography
To make the most out of conference photography, use your event investment to your advantage. One event can provide numerous opportunities to capitalize throughout the year.
Promote activities with fun photography opportunities, and use those images in the future. If you have celebrity appearances, keep a photographer on hand. Host contests, giveaways, or even a silly photo booth to increase engagement and participation from attendees.
Getting the Best Pictures
Investing in corporate photography grows your business by keeping your company fresh, relevant, and current. If you plan to use these photos before, during, and after your event in a variety of ways, be sure you are getting the best pictures possible. Don’t risk your company in the hands of amateurs, get the best pictures possible with these tips from the best in the industry:
It is much more expensive to try and save money by using smartphone photos that just don’t cut it in the long run. You have one chance to capture your event before it is gone forever. Invest in a professional to do it right the first time. Hiring someone who knows what they are doing and has the experience and equipment to make your event profitable provides benefits long after the confetti is cleaned up and the lights go out. If budget is tight, consider contracting a photographer for a half day or even a few hours instead of the whole event, this can save you big bucks and still get you the finished product you’re looking for.
As soon as you know your event dates, book the photographer. Planning ahead is critical for both the photographer and the company. It is imperative to schedule your photographer at least 3-6 months in advance. This gives you the opportunity to plan and budget for professional event photography. You can’t afford to use grainy, old, poor quality images to represent your company. Instead, find a photographer you can count on with the experience and portfolio that you are looking for.
Meet with the photographer several times before the event. The day before (or worse, the morning of) are too hectic to discuss your expectations. Plan to meet several weeks before the event to discuss what you are hoping to achieve and what the event will look like. Explain what you are looking for, brainstorm possible photo op locations, and explain the layout, schedule, and format of the event. A week or so before the event, meet again to discuss in detail which locations, photos, and people are critical to the success of the event. Be sure they understand how you intend to use the photographs and include a list of “must have” shots for your photographer.
Assign one staff member to be the photographer’s contact for the day. It should be someone who knows everyone that will be attending and can direct the photographer throughout the event. This ensures that the photographer has someone who they can rely on to ask questions, point out individuals, key guests, etc. without bothering you during your event. This staff member can be a reliable assistant, responsible secretary, knowledgeable intern, office manager, or anyone with in-depth knowledge of the event and who won’t be preoccupied with other obligations.
A good conference photographer will quietly, inconspicuously, and effectively capture the key moments of your event. From the meet and greet handshakes to the keynote addresses and everything in between. Ensure your event is reported in full visual glory from every angle from start to finish. At the end of your event, enjoy pictures that say more than words ever could and it will be worth every single penny. Give us a call to book your next event today.
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